April Dunford (Author of Obviously Awesome & Sales Pitch) on how to craft a story that wins скачать в хорошем качестве

April Dunford (Author of Obviously Awesome & Sales Pitch) on how to craft a story that wins

Very few startups take advantage of a good narrative to help them sell. ​Are your sales meetings closer to an overview of features than a set of compelling reasons to buy? ​Do your sales meetings leave customers excited or confused? ​Are you losing deals to competitors with clearly inferior products? ​April Dunford is the author of the best-selling book Obviously Awesome, the go-to guide to product positioning. Her latest book, Sales Pitch, aims to teach you the structure and process to build a great sales pitch. ​In this session, April outlines a framework on how to build a story that is differentiating, compelling, and, most importantly, wins you business.