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Alejandro Hernández Seijo: The Greatest Negociators in the World! A Law graduate from the University of Alicante and a qualified Insurance Intermediary from the Dirección General de Seguros, he is an associate teacher at the INSTITUTO de EMPRESA in Madrid and an associate teacher at FUNDESEM Business School in Alicante. He is also a member of the Advisory Committee for the Master of Industrial Design at the UNIVERSIDAD de NEBRIJA in Madrid. He is co-owner and founder of the shoe distribution company HERNANDEZ SEIJO and the owner and founder of TRAINING PROVIDERS, a training services company. He has worked as a manger at TEXACO and at the Swiss training consultancy KRAUTHAMMER International in Madrid. Currently, he is the Commercial and Distribution manager for Spain and Portugal for the Danish company BANG & OLUFSEN, in Madrid. People are the strength and the motor which drives businesses and the world today. We are the protagonists of this new digital age, in which companies are gambling on leadership, talent and the development of skills and abilities. Attitude makes way for skills. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)