Building a Lead Enrichment Tool in Make.com скачать в хорошем качестве

Building a Lead Enrichment Tool in Make.com

Stop overpaying for expensive enrichment tools like Clay. In this video, I show you how to build a custom, AI-powered lead enrichment automation using Make.com (formerly Integromat) and the new Make AI Web Searcher module. I walk you through the exact workflow I use to enrich a lead list for my colleague’s cold calling campaigns. We take a raw list of companies from ZoomInfo and automatically identify if they are single or multi-location facilities, while generating a custom 3-4 sentence company summary—all directly inside Google Sheets. What you’ll learn in this tutorial: How to structure Google Sheets to handle duplicate company contacts efficiently. How to use the Make AI Web Searcher to perform live research without needing Perplexity. Formatting AI outputs into strict JSON for seamless data mapping. Advanced Make.com logic: Using "Search Rows" and "Update Rows" to prevent double-spending on operations. The "Budget Clay" method: Saving $300/month by building your own enrichment stack. Whether you're in lead generation, email marketing, or sales ops, this automation will save you hours of manual research and give your sales team the context they need to close more deals. 📍 Timestamps: 0:00 - Introduction: The Goal of Lead Enrichment 0:40 - Why Make.com is a cheaper alternative to Clay 0:53 - Setting up the Google Sheets (Handling Duplicates) 4:25 - Building the Make.com Scenario 5:50 - Deep Dive: The Make AI Web Searcher Module 7:10 - Why this beats the Perplexity + ChatGPT combo 9:00 - Prompt Engineering for Strict JSON Output 12:20 - Mapping Data & Parsing JSON in Make 14:45 - Optimizing for Operations (Avoiding Redundant Searches) 21:20 - Final Results & Testing the Automation 22:00 - Outro & Subscribe 🔗 Resources Mentioned: Make.com Google Sheets ZoomInfo 💡 About the Channel: I'm Christian, and I specialize in building automations for lead generation, email marketing, and business efficiency. If you want to scale your outbound systems using AI and Make.com, make sure to subscribe! #MakeDotCom #LeadGeneration #AIAutomation #ColdCalling #EmailMarketing #GSD #AutomationTutorial #ClayAlternative #AIAgents #Make