Search Everywhere®: Reimagining SEO Across All Platforms with Ashley Liddell | The Simple and... скачать в хорошем качестве

Search Everywhere®: Reimagining SEO Across All Platforms with Ashley Liddell | The Simple and...

In this episode of The Simple and Smart SEO Show, I'm stitting down with Ashley Liddell, co-founder of Deviation, to explore the concept of “Search Everywhere® .” From Sephora’s “Black Beauty Is Beauty” campaign to understanding the evolution of search across platforms like TikTok, Pinterest, and Reddit, Ashley shares his journey to building a unique SEO agency. We discuss the fragmentation of the customer journey, optimizing across platforms, and why traditional SEO alone is no longer enough. Key Takeaways: Search Everywhere® Philosophy: SEO now means being discoverable on every platform where your audience is already spending time—not just Google. Brand Discovery vs. Intent Search: Ashley explains the difference between interruptive discovery (social platforms) vs. intentional problem-solving (search engines). Customer Journey Mapping: Understanding platform intent and audience behavior is essential to building omnichannel search strategies. Sephora’s Case Study: A missed opportunity to capitalize on a 7,000% search lift after a viral campaign highlights the need for integrated internal comms between marketing and SEO teams. Platform-Specific Optimization: Brands must tailor content (video, visual, text) based on platform expectations and user intent. Memorable Quotes: “Search Everywhere® is about engineering brand discovery where your audience actually hangs out.” – Ashley Liddell “We’ve always conformed to Google’s expectations—but what if your audience doesn’t?” – Ashley Liddell “That 7,000% spike in brand search was completely missed because of internal silos.” – Ashley Liddell Listener Action Items: Reevaluate Your Search Strategy: Consider where your audience spends time—beyond Google—and start optimizing there. Audit Internal Communication: Ensure your marketing, social, and SEO teams are aligned and sharing data. Review Campaign Metrics Holistically: Don’t just track social performance—look at how it influences branded search and on-site behavior. Connect with Ashley: Linkedin (  / ashley-liddell-seo  ) Text me your questions or comments! (https://www.buzzsprout.com/twilio/tex...) Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you. Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Support the show (https://www.buzzsprout.com/1913509/su...) Book a Shopify Store Strategy Call (https://go.simpleandsmartseo.com/widg...) With Crystal! Want to follow up on what you've heard? Search the podcast (https://app.searchie.io/wisdom/Gb1mO6...! AFFILIATE LINKS: Start your Shopify Store! (https://www.shopify.com/?ref=%20colla...) Get SurferSEO (https://get.surferseo.com/g1arjd5k5rzl)! Metricool (https://f.mtr.cool/TRLJTT) (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself! Episode link: https://play.headliner.app/episode/30... (video made with https://www.headliner.app)