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Hiring new salespeople is one of the most important – and the most difficult – things a manager does. Choose right and you’ve got yourself a rock star who will bring in serious revenue. Choose wrong and you’ve made a costly mistake – a $160,000 mistake. According to recent research, that’s the average cost of hiring a bad salesperson. The problem is: It’s not always easy to tell a superstar from a bust. Sometimes a quality or trait that sounds good on paper can end up being a salesperson’s fatal flaw. So how can you tell the difference? And how can you be sure you’re making the right hire? In our new, free webinar called Sales Hiring: 5 Surprising Signs That a Sales Candidate Will Be a Bust, sales management expert and author Dave Kurlan will show you how to root out pretenders and hire real earners. Internationally known for his groundbreaking research on evaluating salespeople, Dave will share his valuable insights into what makes a salesperson successful – and what doesn’t. Among the topics we’ll discuss: ✔ Five salesperson qualities that sound like strengths – but aren’t ✔ The dangers of relying on in-person hiring interviews ✔ Why a candidate who has “the perfect personality for sales” could be a disaster ✔ When a successful salesperson shouldn’t relate to their buyer ✔ What being a “top performer” in sales really means To learn more about the Rapid Learning Institute visit: https://rapidlearninginstitute.com/ - - Subscribe: / rapidlearninginst RLI homepage: http://www.rapidlearninginstitute.com RLI is a market leader in micro-training providing talent development tools for businesses, government agencies, nonprofits and educational institutions in the areas of sales, leadership, HR and employment law compliance.