LiuGong Accelerates Global Expansion: From Russia to the Americas скачать в хорошем качестве

LiuGong Accelerates Global Expansion: From Russia to the Americas

Specialized machinery portal Nashel.ru The Chinese construction equipment giant LiuGong is actively expanding its presence beyond Asia, focusing on localization, product adaptation, and long-term engagement in key regional markets. Today, the company is simultaneously strengthening its position in Russia and exploring the possibility of launching production in North and South America—two strategic directions that reflect its new global philosophy. Global Manufacturing Network To date, LiuGong's largest overseas asset remains its plant in India. It produces several thousand units of machinery annually and is considered the company's most mature production center outside of China. Notably, India also hosts the manufacturing capacities of major competitors—Caterpillar, Komatsu, Case, New Holland, and JCB—making the country a true industrial hub for the sector. Besides India, LiuGong already manufactures equipment in China, Brazil, and Argentina—with the latter specializing in forklifts. The company will soon launch a new plant in Indonesia. However, decisions regarding North and South America are still pending. Localization as a Strategy For LiuGong, localization is not just a trend but a part of a deliberate strategy pursued over the last decade. Overseas production facilities help mitigate currency volatility risks, shorten supply chains, and respond more swiftly to customer needs. Investments in the Americas The LiuGong North America subsidiary is seriously studying the possibility of local production. Work is underway on a feasibility study for a project that may require investments of hundreds of millions of dollars. The key question is whether demand in North America can justify such large-scale capital investments. Focus on Russia Simultaneously, LiuGong is demonstrating serious commitment to the Russian market. Here, the company is following the same path: expanding supplies, adapting equipment, and launching local assembly. ✔️ In November 2024, an agreement was signed with the Russian company MSG LLC for the assembly of tower cranes at a production site in Kokhma (Ivanovo Region). The first localized machine was scheduled to hit the market in spring 2025. Estimates suggest these cranes will be 10–15% cheaper than fully imported ones due to reduced logistics costs. ✔️ A large-scale exhibit at the CTT Expo 2025 in Moscow—featuring 50 machinery units, 27 of which were new models—clearly demonstrated the deep adaptation of its product range to Russian conditions. ✔️ Adaptation is happening not only at the product level. Russian partners, including the dealer "Tekhnodom," are participating in field tests and fine-tuning of machinery—from mining dump trucks to agricultural equipment. ✔️ The service infrastructure is also developing rapidly: the warehouse network has been expanded, parts logistics have been streamlined, and many components are now available on the same day. All these steps point to one conclusion: LiuGong views both Russia and the Americas not as temporary sales markets, but as strategic growth zones where the company is ready to invest in localization, partnerships, and long-term presence. #LiuGong #ConstructionEquipment #Expansion #Localization #Russia #Americas #India #CTTExpo #Investment