How productive disagreement can lead to better solutions with Ian Leslie скачать в хорошем качестве

How productive disagreement can lead to better solutions with Ian Leslie

Ian Leslie is a strategist and the author of acclaimed books on human behaviour including Conflicted, How to Disagree, and Curious. In this thought-provoking episode Ian talks about the power of healthy argument in helping groups to get to the right answer and why 'thinking is a collaborative activity'. He also discusses how doing our best work requires managing our ego, how to avoid common bias in decision-making, and why debate is so necessary to the health of any shared enterprise.   Google Firestarters is a series of insightful conversations with the interested and interesting of the advertising, marketing and innovation communities, focusing on the areas of challenge and opportunity in the industry. This series of conversations builds off the back of almost 60 live events which were run over 10 years at Google. Google Firestarters is commissioned by Think with Google.     At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, we’ll be sharing the latest data we’re exploring from our Google Ads Research & Insights team, trends we are tracking in the marketing industry, and insights we’ve uncovered, with perspectives from across the advertising industry. We hope you’ll subscribe and follow along!    Did you know that Think with Google Firestarters is now available as a podcast? Listen in to your favourite episodes here: https://goo.gle/firestarterspod 00:00 Introduction 01:31 Question 1: Biggest career learning 13:19 Question 2: Biggest career mistake 15:48 Question 3: Key change in marketing/advertising 20:43 Question 4: Key prediction for the future of marketing/advertising 22:54 Question 5: Question you wish I’d asked