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This week's episode of Policy Watch focuses on the One District One Product by the UP government. One District One Product is an initiative that is seen as a transformational step forward towards realizing the true potential of a district, fuel economic growth, and generate employment and rural entrepreneurship, taking us to the goal of AtmaNirbhar Bharat. The objective is to identify one product per district based on the potential and strength of a district and national priorities, develop a cluster for that product in the district which is capable of producing a world-class product with quality, scalability, and a brand and also provide market linkages. This scheme is basically a Japanese business development concept, which gained prominence in 1979. It is aimed at promoting a competitive and staple product from a specific area to push sales and improve the standard of living of the local population. Over time, it has been replicated in other Asian countries as well. Anchor : Kriti Mishra Guests : Kiron Chopra, Convenor CII, National MSME Council : Navneet Sehgal, Addl. Chief Secretary, UP govt