How to Build a Sustainable Coffee Business That Gives Back to Farmers скачать в хорошем качестве

How to Build a Sustainable Coffee Business That Gives Back to Farmers

What if your coffee business was designed to give back to farmers first? Wilmer grew up eating from mango trees when his family could not always afford food. Today he runs Caribe Coffee Co., a speciality coffee company built on a simple test: can a business stay sustainable and still send more value back to the people who grow the product? “We need to look after those people, look after the land, make sure they make enough.” — Wilmer This is not a theory piece. It is a working model: compostable packaging that costs more but harms less, a “Tipping Not Shipping” system that routes money straight to farmers, and pricing that accepts smaller margins so the whole supply chain can breathe. Key insights for founders: Start with the part of the system you know from the inside Price so you can pay fairly across the chain, not just at the end Swap performative “green” gestures for changes that touch land, labour, and health Build one simple mechanism that lets customers give back alongside you Protect your energy by noticing when help is not valued and stepping back Wilmer’s message to the world? Put people first across the whole chain and the business can still work. How would your business change if you designed it to give back to the people doing the hardest work? 👉 Subscribe to our YouTube channel.