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Summary In this conversation, Mitch Joel interviews Alex Edmans, a Professor of Finance at London Business School and author of 'May Contain Lies'. They discuss the concept of a post-truth world and the challenges of distinguishing fact from fiction. They explore the role of statistical significance in evaluating claims, the allure of simplistic messages, and the incentives for producing and consuming misinformation. They also touch on the importance of nuance, the impact of misinformation in various fields, and the potential role of AI in addressing the problem. Despite the prevalence of misinformation, Edmans remains optimistic and emphasizes the need for critical thinking and a nuanced approach to information. In this conversation, Alex Edmans and Mitch Joel discuss the importance of being discerning consumers of information and how to combat misinformation. They explore the limitations of peer review in academic research and the biases that can influence the publication of papers. They also delve into the ladder of mis-inference, which highlights the difference between statements, facts, data, and evidence. They discuss the role of critical thinking and the need to teach it from a young age. They also touch on the impact of the internet on information consumption and the importance of being discerning in a world of diverse perspectives. Takeaways The concept of a post-truth world goes beyond the question of whether something is factually true or not. It also includes the potential for misleading inferences drawn from accurate information. Statistical significance can help evaluate the reliability of claims, but it is important to consider the broader context and potential biases in interpreting the results. Simplistic messages that align with people's pre-existing views are more likely to be accepted and shared, even if they lack scientific rigor or evidence. The prevalence of misinformation is driven by financial incentives and the desire for quick fixes and easy solutions. While misinformation poses challenges, there are also opportunities for more nuanced and informed discussions, particularly among open-minded individuals who value scientific consensus. AI can be both a solution and a problem in addressing misinformation, as it can help identify scientific consensus but also be used to spread false information. Peer review is a useful but imperfect process for evaluating the accuracy and quality of academic research. Being discerning consumers of information requires recognizing our own biases and questioning the validity of statements, facts, data, and evidence. Teaching critical thinking from a young age is essential to combat misinformation and make informed decisions. The internet has made it easier for anyone to spread information, leading to echo chambers and the potential for misinformation to thrive. Being discerning does not mean being overly suspicious, but rather applying critical thinking to important decisions and recognizing the limitations of evidence. Chapters 00:00 Introduction to Alex Edmans 07:17 The Desire for Black and White Rules 15:31 The Incentives for Producing and Consuming Misinformation 28:57 The Limitations of Peer Review 35:49 The Ladder of Mis-Inference 50:22 The Impact of the Internet