236. Baking it Down - The Most BORING Podcast Ever Recorded - Sugar Cookie Marketing скачать в хорошем качестве

236. Baking it Down - The Most BORING Podcast Ever Recorded - Sugar Cookie Marketing

✌️ Private Class Pt 2 - A BORING podcast. In this week's Baking it Down Podcast - Episode 236 - The Most BORING Podcast Ever Recorded, I paid my nephew (Corrie's son, Archer) $10 to do the podcast intro (and just when you thought no one could talk faster than Heather), and we recapped the private in-home cookie class we taught last week. Also, (hilariously and probably not totally wrong), someone texted into the podcast that it was boring - ergo the name of this week's episode. 👩‍🏫 The Private Cookie Class - Pt 2 Of course, not everything went according to plan, and I think that's the value of the podcast - listening to what not to do and what to take into consideration. Here's what I'd consider more closely if we did this again: 🎟️ Lead acquisition - Turns out, this lead came from a referral that turned into a failed custom order (Corrie was out for that cancer surgery), that, through cross promotion of cookie classes, was reacquired through consistent marketing. 🎟️ Room Configuration Issues - Dining rooms mean heavy furniture and carpeting, so there was no ability for attendees to swivel and face, and single direction. This created a bit of frustration since folk had to wait for me to walk the laptop around. There was no room for a TV, and the document camera was a no-go. 🎟️ Technical Difficulties - Would it be a cookie class without tech problems?! The IPEVO document camera that was working mere minutes before class suddenly couldn't be read by the laptop on location, so we dropped the concept completely. Thank goodness Corrie had those display cookie stands - they loved referencing those. 🎟️ Parking and Logistics - Private classes mean private driveways - and this one was super tight. I wish we'd considered this before, although I'm not sure there was too much we could do about it. 🎟️ Class Flow and Student Engagement - The class was longer than anticipated due to interruptions like serving food and increased chatter among friends versus in a public class where we have a bunch of strangers in a room together (wine, anyone?). We didn't have as much power since we were just the hired teachers in someone else's home - maybe I wish we had something to amplify our voices? 🎟️ Financial Aspects - Was it worth it? Yep - we cleared $85/ticket and one $35 take-home kit (I wish we had called these "practice kits" and not DIY kits). Plus, teaching in a private home means no venue fees, and we didn't have to fill the room - Mary did that all on her own (saving us marketing labor costs). 🎟️ Piping Practice - Still a huge fan of spending 15 minutes on a piping practice sheet. We do this in all of our classes, and it really sets the students up for success. Remember, a student who liked their results = a potential for a future returning ticket sale. 🎟️ Communication Importance - Remember - organization is key for private classes. Staying on top of the host to ensure everyone's on the same page keeps us all on track. 🟠 The Vendy Blendy - Pt 2 The Vendy Blendy is just 16 (basically no 15) days away, and we've got a really stellar lineup (list below). You can find out everything you need to know here: 🟠 https://www.sugarcookiemarketing.com/... If you missed my Facebook Lives - catch the replays here: 🧡 Live 1 - Vendy Blendy 101 🧡 Live 2 - Pre-Shop the Vendys 🧡 Live 3 - Secrets to the Vendy Blendy Tomorrow, Thursday, 🎓 I'll cover the Vendy Blendy Deals for The Cookie College - it'll be a great sale, and one we've never run before *and probably won't again until next Black Friday. -- 🎧 Listen to the Podcast: http://theresapodcast.com/ 👍 Learn More About SCM: https://www.sugarcookiemarketing.com/ -- Pod Sponsors: 💵 Bakety Bake: https://baketybake.com/ - code TWINS for 10% off 💵 Eddie®, The Edible Ink Printer: https://www.primera.com/ 💵 Cookie Design Lab: https://www.cookiedesignlab.com/ - code TWINS for 15% off 💵 Baking Me Crazy: https://shopbakingmecrazy.com/ - code FAVORITETWIN for 10% off 💵 Daisy Makes: https://daisymakes.com/ -- Follow Sugar Cookie Marketing Group on Social! 👍 Facebook Group:   / sugarcookiemarketing   👍 Facebook Page:   / sugarcookiemarketing   👍 Instagram:   / sugarcookiemarketing_   👍 TikTok:   / sugarcookiemarketing   👍 Pinterest:   / _created   -- Learn more about the Cookie College Course Membership: 🎓 https://www.thecookiecollege.com/