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Warren Buffett answers a question at the 1995 Berkshire Hathaway annual meeting relating to Helzberg, a jewelry store chain recently acquired by Berkshire. It's interesting to note the difference between Helzberg and Borsheim's, Berkshire's other jeweler. Helzberg operates a chain of stores with good success, while Borsheim's is a single-store in Omaha doing incredible volumes of business and passing along savings to customers in a virtuous cycle. There are a few interesting tidbits here. 1. Retailing is the kind of business where you have to stay smart. 2. BRK expects a good return on invested capital, which is what attracted Buffett to it. 3. High sales/square foot compared to competitors is required. 4. The typical jewelry store business isn't a great one. 5. Munger's comments on acquiree "schizophrenia". http://www.theoraclesclassroom.com #warrenbuffett #jewelrystore #acquisitions