Advertising without the emissions: lessons for digital advertising, F2P and user acquisition скачать в хорошем качестве

Advertising without the emissions: lessons for digital advertising, F2P and user acquisition

This meetup brought the reporting experts of the games industry together to discuss emerging best practices concerning the reporting and measurement of Ad Networks within the games industry. Digital advertising is an essential part of the games industry, as a revenue stream for F2P games, to a major channel for connecting with and acquiring new players. To date, the primary method of measuring the GHG impact of these activities has been spend-based, relying on estimates based on dollar values, and enabling precious little control over emissions and no transparency over the underlying activity for decision making. At this meetup, we heard from Andrea Carrera, Senior Manager, Reporting Extra-Financier RSE for Ubisoft, and Anthony Falco, Global Media Sustainability Director at Ad Net Zero and former Chief Production Officer of the creative agency adam&eveDDB. Discussion was facilitated by SGA Research and Standard Lead Dr. Ben Abraham, who will explain the SGA’s plans to ensure the GMSF digital channel methodology can be easily integrated into games businesses’ disclosures, via the SGA Standard.