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(Click the "CC" button in the lower, right-hand corner for closed captions in English or Japanese) How do you design for different personalities, needs and lifestyles? Nissan Senior Design Director Ken Lee chats with our designers about the hyper concept cars revealed at the Japan Mobility Show 2023, touching on how they put themselves into the shoes of the people they design for and how they take inspiration from the world around them. Click for more insights from the designers: https://www.nissan-global.com/EN/STOR... Discover more about the hyper concept cars here: https://www.nissan-global.com/EN/INNO... #Nissan #Design #ConceptCar #EV #BehindTheScenes 00:00 Introduction 00:54 Designer Introduction (Physical concept cars) 02:37 Nissan Hyper Punk concept 04:46 Nissan Hyper Force concept 08:02 Nissan Hyper Tourer concept 10:41 Designer Introduction (Digital concept cars: Nissan Hyper Adventure and Nissan Hyper Urban) 11:31 How experiences shape how you design? 14:23 Advantages of designing a digital concept car? 14:54 Differences from studying design to work experience? 16:09 How do you design for users? 17:01 Designing with sustainability in mind 17:55 Impressions of the concept car reveal Nissan Global YouTube Channel: The Nissan worldwide channel is our virtual showroom, showcasing our newest models, heritage vehicles, NISMO sports news and tech advancements. Subscribe to stay up-to-date on Innovation that Excites. Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan and INFINITI brands. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Channel Link: / nissan Subscribe: https://www.youtube.com/c/nissan?sub_... Connect with us at: Facebook: / nissan X: / nissan , / nissanmotor Instagram: / nissan LinkedIn: / nissan-motor-corporation