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In this episode of Retailgentic, host Scot sits down with Mike Edmonds, PayPal’s VP of Agentic Commerce & Commercial Growth, to unpack the massive pivot PayPal has made into the Agentic Commerce era, and what it means for retailers, brands, platforms, and developers. Mike goes deep on: PayPal’s Agentic Bet: Why PayPal is going all-in on Agentic Commerce Merchant Anxiety, Explained: The real reason so many merchants are anxious about LLMs Instant Checkout 2.0: Where PayPal sees Instant Checkout heading next Wallets as Identity: Why wallet identity will matter more than ever 2030 Predictions: Mike’s bold predictions for shopping agents in 2030 Two-Track Future: A world split between autonomous commerce and luxury human-led experiences Protocol Chaos Simplified: How PayPal plans to tame and unify an explosion of competing protocols Merchant of Record Relief: The surprising emotional fear merchants have about disintermediation As AI agents reshape discovery, checkout, and trust, PayPal is building the rails for the future of digital commerce. Key Timestamps: 02:15 — Mike introduces his background. 04:45 — How Mike’s career path led directly into PayPal’s Agentic Commerce leadership role. 06:20 — What “VP of Agentic Commerce & Commercial Growth” really means at PayPal. 07:48 — The biggest lessons Mike learned leading AI strategy at Microsoft. 10:35 — What merchants are actually thinking about Agentic Commerce (the real pulse). 12:18 — Mike explains the off-surface vs on-surface Agentic Commerce model. 13:10 — Why merchants feel overwhelmed by LLMs, APIs, and protocol sprawl. 14:47 — PayPal’s role as the one-to-many connector across LLMs and platforms. 16:06 — What technical pieces merchants need in place to integrate Agentic checkout. 17:45 — How on-surface conversational agents can finally boost conversion rates. 19:30 — Why conversational checkout is the missing piece in Agentic shopping. 20:55 — What the Perplexity partnership enables for checkout, payments, and reach. 23:30 — How PayPal is powering ChatGPT Instant Checkout and expanding ACP. 26:12 — Why Agentic protocols are diverging, and how PayPal navigates the chaos. 28:30 — The emotional fear merchants have of LLMs. 30:05 — Mike’s 2030 prediction 31:40 — Why some categories will automate, while luxury experiences stay human. 33:10 — Multimodal will reshape shopping through voice, gestures, and identity. 35:00 — The top concerns merchants raise in every PayPal Agentic conversation. 37:05 — Where to find Mike and what PayPal has coming next. Announcements & press releases related to the conversations: Perplexity: https://newsroom.paypal-corp.com/2025... Google (commerce agent for merchants: https://cloud.google.com/blog/topics/... OpenAI: https://newsroom.paypal-corp.com/2025... AP2: https://developer.paypal.com/communit... and https://cloud.google.com/blog/product... PayPal’s Agentic Commerce Services: https://newsroom.paypal-corp.com/2025... 👉 Connect with Mike: / michaeledmonds 👉 Learn more about PayPal: https://www.paypal.com/us/home 🧠 Want to stay ahead in AI commerce? Subscribe and follow along: 📰 Subscribe to the free Substack: retailgentic.ai 📺 Watch episodes on YouTube & Subscribe for updates 🎧 Listen wherever you get your podcasts: Spotify, Apple, etc: https://retailgentic.transistor.fm #Retailgentic #AgenticCommerce #PayPal #ScotWingo #MikeEdmonds #AIShopping #ecommerce #ChatGPT #Perplexity #LLM #InstantCheckout