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VMP 278: How To Actually Reimagine Veterinary Care With Dr. Cody Creelman

In our recent podcast episode, Dr. Cody Creelman emphasized the importance of marketing to specific customer segments. He shared his journey of transitioning from his personal brand to his veterinary practice, highlighting how social media marketing has been a game-changer. From local event activation to building relationships with neighboring businesses, Dr. Creelman provides a roadmap for leveraging authenticity and a consistent brand story across multiple platforms to attract both clients and top-tier staff. Launching a Second Location (00:00:00) Discussion about the experience of launching a second location and the changes in the business. Sponsorship Introduction (00:02:13) Introduction to the sponsor of the episode, Happy Doc, an AI assistant for veterinarians. Interview with Dr. Cody Creelman (00:02:33) Brandon introduces Dr. Cody Creelman and discusses his frequent appearances on the podcast. Dr. Cody's Background and Expansion (00:03:10) Dr. Cody discusses his background in veterinary medicine and the expansion of his practice to three locations. Paradigm Shift in Veterinary Medicine (00:04:52) Dr. Cody explains the concept of paradigm shifts and how it applies to veterinary medicine. Reimagining Veterinary Care (00:08:12) Dr. Cody details the concept of reimagining veterinary care and the strategies implemented at Fen Vet. Seven Star Customer Experience (00:10:38) Discussion about the concept of a seven-star customer experience and its implementation at Fen Vet. Fen Vet's Scent and Customer Experience (00:14:46) Dr. Cody explains the use of a curated scent and the attention to detail in creating a unique customer experience. VIP Experience and Client Upgrade (00:18:18) Discussion about the potential for a VIP experience and the idea of upgrading clients to a premium experience. Client Awareness and Expanded Services (00:20:35) Dr. Cody highlights the importance of educating clients about available services and the potential for expanded care options. Customer Segmentation and Marketing (00:23:04) Discussion on customer segmentation and marketing approach, addressing the needs of a specific customer segment. Transitioning Personal Brand to Business Brand (00:24:36) Dr. Cody's journey transitioning from personal brand to business brand, challenges, and lessons learned. Utilizing Social Media for Hiring Strategy (00:25:03) How Dr. Cody utilized social media for hiring strategy and its impact on attracting talent. Impact of Personal Brand on Career (00:27:21) The significant impact of Dr. Cody's personal brand on his career and professional opportunities. Content Creation and Branding Strategy (00:32:06) The importance of authenticity in content creation, marketing strategy, and reinforcing brand image. Local Event Activation and Marketing (00:37:16) Strategies for local event activation, building relationships with local businesses, and offline marketing efforts. Value of YouTube Webisodes (00:40:52) The value of YouTube webisodes in attracting prospective employees and the role of Dr. Cody's personality in video success. Challenges in Expanding Practices (00:43:44) The challenges faced in expanding from one to two practices, including construction delays and staffing issues. Covid Challenges (00:46:25) Dr. Cody Creelman discusses the challenges faced during the initial opening of a downtown location during the Covid pandemic. Marketing Strategy (00:47:07) Dr. Cody Creelman talks about the need to reassess marketing strategies and the success of different marketing approaches for different locations. Location Considerations (00:48:37) Discussion on the importance of location selection, demographic targeting, and the impact of transient populations on marketing efforts. Future Expansion Plans (00:51:59) Dr. Cody Creelman outlines future plans for strategic expansion and the vision of creating a centralized veterinary concept. Community Engagement (00:53:48) A lighthearted conversation about the potential buzz and excitement created by announcements of new businesses in suburban areas. These are the timestamps covered in the podcast episode transcription segment.