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In this episode, We lay out a practical playbook for repositioning your brand from the ground up. We cover portfolio pruning, niche positioning, website and bio upgrades, pricing signals, and a repeatable content plan that attracts higher-value briefs. If you’re stuck between generalist gigs and the work you actually want to be known for, this is your roadmap to stand out, raise rates, and build a brand that compounds. Perfect for directors, DPs, and small studios ready to relaunch with intent in 2025. ----- 📹 FREE Spec Work Playbook – Use one project to land $10K+ clients → https://thespecworkplaybook.carrd.co 💰 CPM Waitlist – Learn our proven Spec to Sales system to land $10K+ projects → https://www.cinematicportfoliomastery... 📕 LUTs, Treatments, & Templates – Get our production assets → https://setmemory.store/collections/t... ----- 📲 Follow us on Instagram where we post regularly / tenfoldproduction 🎙️ Listen to the Unfold Podcast: https://unfoldpodcast.tenfoldfilmmake... ----- Hosted by Jason Dam ( / iamjasondam ) & Hwanjoe Yu ( / hwanjoe.yu ) Produced by Mersum Khokhar ( / mersumkhokhar ) ---- Chapters 0:00 - Intro 1:24 – Find Your North Star 16:09 – Elevate Your Taste 27:04 – Direction & Brand Shift 45:05 – Execute 1:03:11 – Next Steps