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LINK TO THE COURSE: https://searchatlas.com/ai-search-seo... This is Day Four of the 12 Days of Search Atlas. Today focuses on something different: education, mastery, and proof. In this session, Manick Bhan introduces the AI SEO Mastery Course along with the Search Atlas Certification Program and testing framework. This is not a checklist course or a collection of tactics. It’s a structured system built from over a decade of real client work, original research, Google patents, leaked data artifacts, and controlled experiments run inside Search Atlas. The course covers how search engines actually work, from information retrieval and indexing to ranking systems, semantic understanding, user signals, LLMs, and generative search interfaces. It also includes practical frameworks for content engineering, technical SEO, authority building, local SEO, paid media alignment, and AI-driven execution. Certification is earned through both knowledge testing and live audits inside Search Atlas, validating that strategies are understood and correctly implemented, not just memorized. Day Four is about turning SEO from opinion into evidence, and from tactics into mastery. ⏱️ Timestamps 00:00 — Welcome to Day Four of the 12 Days of Search Atlas 02:30 — Recap of Days One through Three 03:28 — Why Day Four is different 04:15 — Launching the AI SEO Mastery Course and Certification Program 05:19 — Why this course exists 06:34 — What makes this different from other SEO courses 07:35 — Holistic search, not fragmented hacks 08:42 — Controlled experiments and real test environments 09:30 — Who this course is for 10:13 — Overview of the course modules 11:20 — Fundamentals of AI search and technical SEO 12:14 — Quizzes, levels, and certification structure 13:04 — Live audits as part of certification 14:08 — Knowledge-based trust and topical authority 15:09 — Crawling, indexing, and scoring systems 16:12 — Content engineering and semantic SEO 17:10 — Authority, consensus, and trust signals 18:10 — Local SEO and map pack mastery 19:15 — Generative engine optimization and AI search interfaces 20:12 — Certification benefits and real opportunities 21:14 — How certification connects to real client work 22:29 — Accessing the course and next steps 23:29 — Closing thoughts and what’s coming next Don’t forget to subscribe & follow Manick on: Linkedin: / manick-bhan Facebook: https://www.facebook.com/profile.php?... Instagram: / manickbhan