"The Esports Broadcast Format is Not Finished" — Gustav Käll, Universal Music Group скачать в хорошем качестве

"The Esports Broadcast Format is Not Finished" — Gustav Käll, Universal Music Group

Last year, esports tournament organizer ESL and Universal Music Group Europe teamed up to create a record label called Enter Records aimed at promoting music targeted at an esports audience. For Gustav Käll, head of esports at Universal Music Group and the head of Enter Records, music in video games and musical performances at esports events need to match the interests of the esports audience, and Enter Records’ objective is to find music artists who do just that. Q&A 00:12 // Is there anything unique about how the esports audience consumes and shares music? 01:30 // Is music created for games and esports just marketing, or can it also stand alone? 02:25 // What does esports offer, as an event format, for showcasing music artists 03:30 // What are you looking for in artists, in how their music relates to esports? 05:20 // What ROI is Universal Music looking for with Enter Records and its ESL partnership? Follow Gustav at:   / gustavkall   ► Follow us at:   / esportsobserved     / esportsobserver     / esportsobserver   ► More TEO: Podcast: https://esportsobserver.com/teo-podcast/ News App: https://apple.co/2MfLhye Homepage: https://www.esportsobserver.com