Скачать с ютуб Ryan Pensy, VP of Strategic Partnerships at Troon, Discusses Trends to Reach New Golf Demographics в хорошем качестве

Ryan Pensy, VP of Strategic Partnerships at Troon, Discusses Trends to Reach New Golf Demographics

Rob Thomas, Editor-in-Chief of Club + Resort Business, and Ryan Pensy, VP of Strategic Partnerships at Troon, discuss Troon's expansive golf management operations, managing more than 900 properties in 35 countries and employing 35,000 associates. Troon's unique marketing assets include insights on core golf consumers, which attract non-endemic brands like Fubo TV and Visa. Troon's digital evolution enhances consumer understanding through data-driven strategies. Troon's rewards program, with more than 850,000 members, integrates brands to drive loyalty. Experiential events, like the Cobra Puma Pro-Am at Pebble Beach, deepen brand connections. Future trends focus on reaching new golf demographics and adapting marketing strategies to evolving consumer preferences. Also in this episode of the Club + Resort Talks podcast: Golf course architect Scot Sherman, a longtime disciple of Pete Dye, will enhance Keswick Hall’s Full Cry golf course in Charlottesville, Va. The property is hosting a 2025 U.S. Open Championship local qualifier in May and the 100th playing of the Virginia State Golf Association Women’s Amateur Championship in July. The Toftrees Golf Resort in State College, Pa., is undergoing a major renovation project at the hands of Jim Nagle of Nagle Design Works. Design planning is starting immediately, but no date has yet been set for construction to begin. And lastly, Audubon International green-lights a development to pursue Signature Platinum Certification. Once complete, Esencia in Cabo Rojo, Puerto Rico will feature signature amenities and experiences for leisure, wellness, culture, and everyday living, including two golf courses (one of which is designed by Rees Jones), hiking and biking trails, spa and wellness offerings, sports and racquet clubs, an equestrian center, and more.