Major Brands Fail To Fairly Compensate Black Influencers скачать в хорошем качестве

Major Brands Fail To Fairly Compensate Black Influencers

The world of social media offers insight from influencers in just about every aspect of life. Influencer marketing has become an industry that’s projected to rake in $13.8 billion this year. But much like many other industries, Black influencers have not been paid their fair share. According to a new study by the MSL Group and the Influencer League, white social media influencers earn 35% more than Black influencers on average. While influencer marketing is a relatively new terrain, the same old socioeconomic inequalities have once again led to lower wages for Black workers. Dana Williams-Johnson, professor of social media and marketing at Howard University, joins Charles Blow on “Prime” to discuss. All this and more on “Prime.” To watch BNC programming, visit https://bnc.tv/how-to-watch/ Follow BNC on social media: Facebook:   / bncnews   Twitter:   / bncnews   Instagram: https://www.instagram.com/bncnews/?hl=en #SocialMedia #BlackInfluencers #CharlesBlow