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MARKETING Attribution Strategies That Get REAL Results

Discover actionable strategies to track your leads and measure the true value of your marketing efforts. In this video, John Lincoln, CEO of Ignite Visibility, explores essential lead tracking and marketing attribution tools, including Google Analytics, HubSpot, CallRail, and WhatConverts. Learn how to integrate CRMs, customer data platforms (CDPs), and attribution tools to connect your revenue to specific ads and digital marketing channels. Find out how audience segmentation through tools like MailChimp and Google Ads data manager can enhance your campaigns. Whether you're just starting or managing advanced media mix modelling, this guide offers practical insights to optimize your marketing strategy. 00:00 - Introduction: Overview of tracking leads and marketing value 00:39 - Ask how they heard about you 00:47 - Lead form & checkout 00:59 - Setting Up Attribution Tools: Google Analytics, HubSpot, CallRail, and more 01:58 - Revenue Attribution: Linking revenue to ads and marketing channels 02:08 - CRM and CDP Integration: Industry-specific examples like Service Titan 02:53 - Media Mix Modeling and Advanced Attribution: Custom attribution strategies 03:32 - Audience Segmentation: Using MailChimp and Google Ads data manager ►Subscribe: https://bit.ly/2AuX8o5 Learn more about the services we offer: https://ignitevisibility.com/ Discover more on our blog: https://ignitevisibility.com/blog/ Ignite Visibility is a premier digital marketing company based in San Diego, CA. Have questions or want to work with us? Reach out: [email protected] #leadtracking #MarketingAttribution #googleanalytics #hubspot #CallRail #crmtools #RevenueAttribution #digitalmarketing #MediaMixModeling #audiencesegmentation #googleads #marketingtips101 #AttributionTools