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Solar Sales Training Session with Mark S. Becker | MSPD Africa Founder & CEO This training session, led by **Mark S. Becker**, dives deep into the real-world psychology, strategy, and system design thinking behind successful solar sales. Recorded live and shared for reference, this session is designed to help installers and sales professionals move beyond selling “boxes” and instead sell solutions that truly meet client needs — creating happier customers, more referrals, and stronger, more profitable businesses. 🔑 What You’ll Learn in This Session: • Why getting a seat at the dining room table is critical to closing deals • How to run a proper needs analysis instead of jumping straight to system size • Using security as a key driver in solar purchasing decisions • How to size solar panels, inverters, and batteries correctly • Explaining seasonal solar production (summer vs winter) in simple terms • Why panels are cheap — and why abundance matters • Battery sizing based on overnight usage and backup requirements • How to answer the question: “How long will my batteries last?” • Using energy efficiency (showers, pool pumps, load shifting) to reduce system size • East / West vs North-facing solar — and why orientation myths persist • Using drone imagery and roof mockups to close deals faster • The “Forever Now” concept — closing deals before installation begins • Presenting three system options using the decoy effect • Handling price objections through education, not discounting • Differentiating on panel construction, battery efficiency, and losses • Understanding round-trip efficiency and usable battery capacity • Why installers must stop undersizing systems • How correct sizing increases client satisfaction AND business profitability • The question-based sales approach from The Psychology of Sales by Brian Tracy • Building trust by answering questions with questions • Why the dream matters more than the brand • Using yourself or real installations as living case studies • Leveraging Google Business Profiles instead of social media for trust and conversions ⚡ Key Message from the Session: We’re not here to sell the smallest system possible — we’re here to give clients what they actually need, and build businesses that last. This session is essential viewing for: ✔ Solar installers ✔ Sales teams ✔ Business owners ✔ Anyone wanting to increase close rates and system value ethically - 📌 About MSPD Africa MSPD Africa is the dedicated Fox ESS partner in South Africa, supporting installers through training, system design, technical support, and long-term growth strategies. 🔔 Subscribe for More Solar training • Real installations • Sales psychology • Battery and inverter deep dives • Industry insights #SolarTraining #SolarSales #MSPDAfrica #MarkBecker #SolarBusiness #BatteryStorage #FoxESS #RenewableEnergy #SolarInstallers #EnergySecurity -