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At 50 years old, Sheik Hassan’s heart was functioning at just 10 percent. Doctors told him to slow down. Most people would have retired. Sheik did the opposite. He went all in — and built a £31 million used car empire. In this raw and powerful episode of DealerPod, Sheik shares the full story behind his rise in the motor trade. From losing everything when interest rates hit 15 percent, to living with his wife and three kids in one room, Sheik opens up about the pain, the pressure, and the relentless drive it took to build Motor For You into one of the UK’s most impressive car supermarkets. You’ll hear how a life-threatening heart attack didn’t break him — it ignited him. We talk about: The early days buying Golfs from Loot for £100 profit His fear of debt after losing everything in his twenties How a major health scare changed everything Scaling from 27 cars to 400 with BCA funding Massive EV stock losses and how he’s adapted Why he cut 8 staff and reset his entire operation The hard truths about sales staff, stock turn, and margins Whether you're a dealer, entrepreneur, or someone who's hit rock bottom and wondered if it's possible to bounce back — this episode will stay with you. 00:00 Introduction and Personal Background 00:39 Welcome to Dealer Pod 01:04 Guest Introduction: Sheik Hassan 02:13 Sheik's Journey in the Insurance Industry 05:20 Transition to the Motor Trade 07:16 Building the Business from Scratch 09:30 Challenges and Growth 10:34 Current Business Operations 13:41 Sales Strategies and Processes 20:36 Staffing and Recruitment 37:01 Lead Generation Costs 37:40 Automating Lead Handling with Auto Convert 39:18 Challenges with Bad Credit Leads 40:58 Dealing with Theft and Business Setbacks 43:54 Electric Vehicles and Market Trends 50:04 Part Exchange and Car Appraisals 57:26 Impact of Online Auctions on Business 01:10:34 Discussing Workshop Fees and Legalities 01:11:29 Understanding Warranty Costs and Sales Strategies 01:17:20 The Importance of YouTube and Social Media for Business 01:18:37 Future Plans and AI in the Automotive Industry 01:33:11 Advice for Aspiring Motor Dealers 01:34:56 Building a Community of Honest Traders 👉 Don’t forget to like, comment, and subscribe for more exclusive interviews with motor trade experts nationwide! ************************************** Join the Dealerway facebook group now at / 1072051277029374 Start trading with like minded car dealers Now by registering to become a member of the Dealerway Platform https://dealerway.co.uk Download the Dealerway App Now Apple App Store: https://apps.apple.com/gb/app/dealerw... Google Play Store: https://play.google.com/store/apps/de... car dealership podcast, used car dealer uk, auto trader tips, sheik hassan, motor4u, how to grow a used car dealership, car sales podcast, dealer marketing uk, motor trade business, dealership pricing strategy, independent car dealers uk, car finance penetration, motor trade podcast uk, used car stock buying, dealership staff management, how to sell more cars, trade-to-trade car platform, dealerway, dealerpod podcast, car supermarket