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You secured executive buy-in. So why is adoption stalling? Shervin Majd—CPO and VP of AI at Footura Inc., with 20 years in healthcare innovation—shares three areas that most startups talk about but consistently under-invest in. In this talk, Shervin covers: → Why each stakeholder layer needs to understand their own "why"—and how to communicate differently to CEOs, clinicians, and IT → The difference between getting in the door and staying there → How to find and support champions at every level of an organization → Balancing agility with technical robustness so you don't have to rebuild from scratch later → Building the evidence base for investors starting from day one, not when you need it Shervin draws on his experience as an angel investor, corporate VC, and product leader who worked with health systems, government agencies, and startups to scale digital health solutions.