Are Brand Impressions Irrelevant? скачать в хорошем качестве

Are Brand Impressions Irrelevant?

In this episode, host Cole Heilborn sits down with Ryan Watson, CMO and COO at MTNTOUGH Fitness Labs, to unpack a hot take that should make every outdoor marketer pause: brand marketing for the sake of impressions is dead. Ryan breaks down why measurement has changed the game, why “one big campaign, one big message” is an outdated operating system, and how the best brands are blending performance rigor with brand-level creativity. We also go deep on community as the next frontier of differentiation. In 2020, Port Side Productions launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective. This podcast will take you behind the scenes with experts from the outdoor industry as they share the secrets to producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place. If you're ready to take things further and need a guide to help you create effective video work, don’t hesitate to reach out and say hello. Listen on Apple: https://apple.co/3hawUje Listen on Spotify: https://spoti.fi/3VU22lG Sign up for our email list: http://eepurl.com/dkW0Kb Essential Reading: https://kit.co/BackcountryMarketing Follow the podcast on LinkedIn: https://bit.ly/3VFuGHk Follow the podcast on Instagram: https://bit.ly/3h19rkx