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Uses and Gratifications Theory

An overview of the Uses and Gratifications theory. This is one of the models of media communication that we look at as part of 'Media Influence,' VCE Media Unit 4. Bibliography: Blumler, J. G., & Katz, E. (1974). The Uses of Mass Communications: Current Perspectives on Gratifications Research. Sage Annual Reviews of Communication Research Volume III. Dunscome, R., Giummarra, V., Roberts, M., Tibaldi, K., Koch, K., Lamb, B. (2011). Heinemann Media (2nd ed). Port Melbourne, VIC: Pearson Australia Flack, J. (2012). Nelson Media: VCE Units 1-4 (3rd ed). Melbourne, VIC: Cengage Learning Australia Pty Ltd Katz, E., Blumler, J. G., & Gurevitch, M. (1973). Uses and gratifications research. The public opinion quarterly, 37(4), 509-523. Ruggiero, T. E. (2000). Uses and gratifications theory in the 21st century. Mass communication & society, 3(1), 3-37.