North Calotte #2 – Ranua (travel in Finland, Sápmi, Lapland, arctic europe) скачать в хорошем качестве

North Calotte #2 – Ranua (travel in Finland, Sápmi, Lapland, arctic europe)

Playlist with all episodes:    • Travel in Finland, Sweden, Norway, North C...   Ranua, where forestry and water have served as inspiration for the municipal coat of arms, is a small town with only 3,700 inhabitants, and it has been experiencing a declining population trend. However, this hasn't deterred major investments and a positive outlook for the future. In the late 1970s, when things looked bleak, the municipal leadership came up with the fantastic idea that a large zoo was what was needed. They believed it would turn the tide and attract tourists. And in fact, today, 45 years later, the zoo is thriving. It has expanded and diversified its services, drawing 100,000 visitors each year, during winter mainly foreign tourists. It has also acted as a magnet, attracting other businesses to establish themselves in the town. The tourism sector, in particular, has seen significant growth. However, the end of October seems to be the low season. When I walked around there today, I was mostly completely alone. The Finnish chocolate factory, Fazer, has an outlet inside the area. A company that immediately withdrew from Russia after the attack on Ukraine, so their ethical stance is actually not just a facade on the website. They didn't wait for public opinion to start demanding it. Now, there's talk of mining as well, sustainable mining for the green transition. The new eco-friendly technology requires palladium, platinum, rhodium, copper, nickel, and cobalt from Ranua. Importing raw materials from polluting Russian facilities is no longer an option. Ranua also seems to want to position itself as a center for cloudberry picking in Finland, often referred to as "Lapland's gold." The municipality provides an interactive map with well-marked locations and descriptions of the marshes, indicating whether they are easy or difficult to access. This is remarkable, considering that it's usually extremely difficult, if not impossible, to get people to reveal exactly where they have picked their berries.