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From Building Custom Bikes to Reviving a Dealership: The Incredible Journey of John and Max In this episode, John and Max share their inspiring and insightful journey from their early days of building custom motorcycles to the monumental task of reviving a struggling dealership, Moto Julia. They discuss the importance of community, the challenges of running a business in a small market like New Orleans, and the innovative strategies they employed to turn the dealership around. Filled with humorous anecdotes, industry insights, and personal stories, this episode offers a unique glimpse into the lives of two passionate motorcycle enthusiasts committed to transforming the industry. 00:00 Introduction and Initial Conversation 00:15 The Origin Story: How It All Began 01:25 Early Career and First Shop 04:37 The Motorcycle and Customization Journey 06:22 The Exhaust Business Boom 14:23 Transition to New Orleans 16:38 Building a Community in New Orleans 26:50 The Crescent Concept: Building a Community Motorcycle 27:35 Workshops and Community Involvement 28:44 Challenges and Unfinished Projects 30:21 Life Changes and Evolution 33:16 Consulting and Creating Customer Experiences 35:19 Reimagining Dealership Processes 39:23 The Struggle to Innovate 42:50 The Turnaround Plan for Moto Julia 46:13 Finding the Right Leadership 57:52 Conclusion and Future Plans