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If you're new to commercial real estate sales, this one's for you. I'm sharing a real story about an investment sales broker who called me about 10 years ago trying to sell me a 100,000 sq ft shopping center — and why the deal didn't work the way he thought it did. We break down the math step by step so you can see exactly where the thinking went wrong. In this video we cover: Pro forma cap rate vs. in-place cap rate What negative leverage means and why it matters The hidden costs of leasing up vacant space (TI allowances, leasing commissions, bridge financing) Why "upside" deals can fool even experienced investors How to think through a deal the way an operator does Whether you're an investment sales broker, an acquisitions analyst, or just getting started in CRE — understanding the relationship between cap rate, NOI, and value is non-negotiable. The brokers that win long-term are the ones who think deals all the way through. This video shows you how. Timestamp 00:00 Introduction – What new CRE brokers get wrong 00:25 Key concepts: Pro forma vs in-place cap rate, CAGR, stabilized NOI 00:55 The story: Broker pitches a 65% occupied shopping center 01:29 The going-in cap rate problem: 5% cap on a vacant asset 02:04 How long does lease-up really take? 02:45 Projecting the exit cap rate at stabilization 03:00 Breaking down the $10M purchase price and NOI 03:33 Understanding CAM and vacancy slippage 04:50 Negative leverage explained: When your borrow cost exceeds your cap rate 05:14 Bridge financing vs conventional loans: The 270 bps premium 06:00 Equity required and front-end transaction costs 06:36 Pro forma NOI at 100% occupancy: What brokers leave out 08:15 The real cost to fix up a 100,000 sq ft shopping center 09:59 Tenant improvement allowance and leasing commissions 10:41 Why appraisers never give you credit for 100% occupancy 11:05 Applying the 5% general vacancy factor 11:29 Building your true cost basis: The full picture 13:33 Calculating your net proceeds at the 7.5% exit cap 14:36 The gut punch: All that work for $200,000 14:42 The risks that could make it even worse 16:06 Who is really winning in this deal? 17:05 The lesson: How to present deals like a pro 17:44 How great brokers build lasting relationships 18:04 Saglo Companies: Looking to buy $70M in shopping centers in 2026 "All hard work brings a profit, but mere talk leads only to poverty." — Proverbs 14:23 📌 About this Channel: I've been in the retail commercial real estate industry since 2000 and own & operate a portfolio of shopping centers across the Southeast. I'm Hue Chen, a fairly well-known figure in the shopping center industry, and I'd like to give viewers a glimpse inside of the exciting world of CRE through my videos. My goal is to bring awareness to anybody who is considering a career in operating, leasing, managing, or even owning commercial real estate and help them make the right decision. This is still a small channel and I can really use your help in sharing my content! Thank you. 🔔 Subscribe for weekly updates.