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Thinking about buying a franchise or expanding through franchising? In this webinar, Joel from Southbrook Business Development Group breaks down what franchising actually is (franchisor vs franchisee), why franchising works, and what trends are shaping the future of the franchise industry. You’ll also learn how to get the most out of franchise trade shows, what questions to ask (and what not to ask), how discovery days work, and what to do after the event so you can compare opportunities properly and follow up professionally. Whether you’re an entrepreneur exploring franchise opportunities or a business owner considering franchising your concept, this session covers the fundamentals, current market trends, and practical next steps. What you’ll learn: What franchising is and how the franchise relationship works Why people buy franchises (systems, support, brand power, training) Why franchisors franchise (scaling, market penetration, royalties, motivated operators) Franchise trends: tech integration, wellness/eco, service industry growth, multi-unit models Franchise show best practices: how to prepare, what to ask, what to avoid What happens after the show: follow-ups, applications, discovery days How Southbrook supports franchisors and franchise buyers A quick overview of franchise brands and upcoming events Key Highlights! 00:00 Welcome + agenda 01:19 What franchising is (franchisor vs franchisee) 02:57 Why people buy franchises (support, training, brand, buying power) 06:00 Why franchisors choose franchising (scaling + royalties) 07:32 Market stats + where franchising is heading 08:18 Future trends: technology, wellness, eco-friendly, service growth 10:56 Emerging trends to watch (smaller footprints, customization, remote tools, social media) 16:47 Why attend a franchise show (goals, lifestyle fit, learning opportunities) 18:31 Understanding investment + financing basics 20:41 What to ask at the show (and the question to NOT lead with) 22:34 Types of franchise events + discovery days 24:21 What to expect at the show (brands, reps, brochures, seminars) 26:40 How to prepare before attending 28:41 Smart questions to ask franchisors 31:22 Best practices during the event 33:17 What to avoid at the show 36:16 What happens after the show (organize, compare, follow up) 41:02 Discovery day tips 42:25 Final takeaways 43:06 Who Southbrook is + how they help 45:01 Featured brands overview 48:20 Upcoming events + closing Ready for your next step? Head to our website to view upcoming webinars or book a consultation with Southbrook Business Development Group. 🌐 southbrookbusiness.com 📞+1 (905) 832 4999 ✉️ [email protected]