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Mark Roberge is calling it now: we are about to witness the highest failure rate for a single cohort of startups in the history of tech. As author of Science of Scaling, and co-founder of Stage 2 Capital, Mark joins the pod to dismantle the "growth at all costs" mindset that still plagues founders. He explains why the assembly-line sales model is dead and how AI will force a return to the full-cycle "rainmaker" rep. *Key moments:* The AI Bubble: Why the index fund of the last two years of AI investments is likely doomed. Fixing Your ICP: And how optimizing for CAC or inbound volume without ICP fundamentals in place is a recipe for disaster The 80% Rule: How AI moves reps from 25% selling time to 80%, and what that means for the future of SDR, AE, and CS functions LIR - What it is and Why It Matters: Why every board deck needs a a LIR slide to predict product-market fit before revenue numbers hit *Note:* Mark is donating 100% of the proceeds from his new book to mental health causes. Grab a copy of The Science of Scaling on Amazon! 00:00 The Science of Scaling with Mark Roberts 10:17 Challenges in the AI Ecosystem 18:25 Importance of Product-Market Fit 25:00 Defining Ideal Customer Profiles (ICP) 33:55 Go-To Market Strategy Adjustments with AI 40:00 Consolidating Sales Roles for Efficiency 47:50 Case Studies and Real-World Examples 55:30 Mental Health in Entrepreneurship 01:02:00 Gratitude and Closing Remarks #shorts #ai #technology #tech #a16z #sequoia #agi #openai