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In this video, I’m defining the exact goals, milestones, and rules for this experiment. The target: $63,796 in net profit in 12 months — one dollar more than the average annual income in the United States. The question is simple: Can I build a media business from scratch that replaces the average American income in year one? This isn’t about going viral. It’s about building a real business — with real numbers — in public. In this video I break down: • My 12-month revenue and profit target • The milestones along the way • The constraints I’m operating under • The rules for transparency and accountability • What would count as failure Over the next year, I’ll share updates, financial results, lessons, and mistakes as this media business develops. If you’re interested in: – Starting a media business – Building wealth from scratch – Turning YouTube into a real business – Financial independence through ownership – Designing a richer life Subscribe and follow along. This is year one.