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In this exclusive interview, we dive deeper into the world of artist development with Interscope's renowned A&R expert, Matt Morris. Matt Morris, instrumental in shaping the careers of numerous successful artists including Olivia Rodrigo, sheds light on Interscope's unique approach to finding and nurturing talent. Discover how Interscope seeks out artists who possess a strong sense of self and an unwavering understanding of their own identity. But that's not all - Steve Lobel, the seasoned manager behind legendary acts like Bone Thugs-N-Harmony and Nipsey Hussle, shares his invaluable insights on cultivating a dedicated fan base. Get ready to gain insider knowledge on the art of nurturing fans and building a loyal following. If you're an aspiring artist or a music enthusiast curious about the intricacies of artist development, this interview is a must-watch. Learn from the best in the business as we delve into the power of self-awareness, authenticity, and fostering a strong connection with your fans. Tune in now to uncover the secrets of artist identity and fan cultivation, as we bring you an illuminating conversation with Interscope's A&R Matt Morris and the industry veteran Steve Lobel. Don't miss out on this priceless opportunity to enhance your understanding of the music industry's ever-evolving landscape. Special Guests: Rosie Bones (Bones UK) Matt Morris (Interscope A&R) Steve Lobel (Manager, Founder of Lobel Music Group) 🔔 Don't forget to hit the notification bell to stay updated with our latest videos! 🌐 Visit the Industry Talks Music Network website: www.industrytalks.net 📸 Follow us on Instagram: @industrytalksnetwork 🐦 Follow us on Twitter: @indtalks