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A board-certified genetic counselor breaks down the controversy behind American Eagle’s viral campaign and its ties to eugenics history. Sydney Sweeney’s new denim campaign has gone viral—not just for the fashion, but for the phrase “great genes.” But where did that phrase come from? And why are people calling it problematic? I’m breaking down the double meaning, its ties to the history of eugenics, and why phrases like this carry weight, especially in today’s political climate. From forced sterilizations and "fitter family" contests to modern-day advertising, I explain how the concept of “good genes” evolved and why it’s more than just a cute pun to some, especially in this context. 💬 What do you think? Was this ad campaign just clever marketing or something deeper? Let’s talk in the comments. 👩⚕️ Subscribe for more clear, compassionate takes on genetics and health. 00:00 Controversial Marketing Campaign 00:20 Understanding Good Genes 01:16 The Dark History of Eugenics 02:17 Eugenics in Practice 04:39 Eugenics and Nazi Germany 06:03 Modern Genetic Counseling 07:37 Debunking the Myth of Good Genes 09:20 The Power of Language in Advertising 10:46 Final Thoughts and Call to Action #GeneticCounselor #Eugenics #SydneySweeney #GoodGenes #GeneticsExplained #DNA #HealthEthics #GeneticsEducation #AmericanEagle #ControversialAd #HistoryOfEugenics