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Have a day job but dreaming of launching the next big thing? In this episode of The REWORK Podcast, a listener question sparks a conversation with 37signals' co-founders Jason Fried and David Heinemeier Hansson about juggling consulting work while building products on the side. They share real talk about timing, expectations, motivation — and why your side project should serve you, even if it doesn’t turn into a smash hit. Key Takeaways 00:12 – Host Kimberly Rhodes reads a listener question about balancing consulting with product building 01:01 – Why it’s easier than ever to build something—but harder than ever to get noticed 05:48 – The barrier to entry is low, but staying in the game is the hard part 08:05 – There’s no formula for what will take off and what won’t 13:08 – Aim for more than just small wins—set bold goals 16:04 – You have to be fully invested if you want your idea to stand a chance Links and Resources Why We Choose Profit – https://37signals.com/why-we-choose-p... Get a free Basecamp account at https://www.basecamp.com Books by 37signals – https://37signals.com/books 30-day free trial of HEY – https://www.hey.com/ Once. com – https://once.com/ Campfire – https://once.com/campfire HEY – https://www.hey.com/ The REWORK podcast – https://37signals.com/podcast/ Get some REWORK podcast merch – https://37signals.com/podcast/shop Let's be social! Twitter/X: https://x.com/37signals Instagram: / 37signalshq Newsletter: https://www.basecamp.com/newsletter Rework is a production of 37signals. You can find show notes and transcripts on our website. If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode.