Content Decoded: A Masterclass in Branded Entertainment and Content Marketing скачать в хорошем качестве

Content Decoded: A Masterclass in Branded Entertainment and Content Marketing

Marketing is like a first date. If all you do is talk about yourself, there won't be a second one. And if consumers don't want their entertainment interrupted with traditional advertising then the advertising must become the entertainment. In an always-on, multi-screen world, every brand has the unique opportunity to win the hearts, minds, and wallets of consumers with creative and content marketing that entertains and informs consumers. The problem is that most brands don't understand what's changed, know where to start, how to innovate quickly, and are stuck using old-school marketing strategies like interruptive marketing, pitching features and benefits, or creating content that offers no value. Content Decoded is a one-day masterclass, led by David Beebe, where he and other brand marketing leaders and storytellers break down the Why, How, and ROI of Brand Storytelling and Content Marketing. Brand leaders will learn how to Stop interrupting what consumers are interested in and start becoming what they’re interested in with story driven creative and content. Content Decoded kicks off with learning about and discussing The Why behind Content Marketing and Brand Storytelling. The State of Content Marketing + Brand Storytelling The Creative + Creatives from Brand Films to Webisodes to Always On Social Content Influencer Marketing Measurement + ROI Platforms + Technology Distribution + Channels Content Studios Brand Command Centers Real Time Creative + Content Marketing Marketing Orgs + Talent WORKSHOPS KICKSTART YOUR BRANDS STRATEGY + CREATIVE Strategy Workshop Join other marketers in small groups to review the morning sessions, discuss different content strategies, and start ideating and documenting strategies for your industry and brand that you can take back and implement into your overall marketing strategy. Creative Workshop It’s time to get your creative juices flowing and start ideating all the different types of creative that you can create to engage your target audience. From brand films to webisodes, to always on social content, you’ll brainstorm with your groups and leave ready to produce content. Declared by AdWeek as a “Branded Content Master Who Makes it OK to Love Marketing," and named by Ad Age as a Top 40 “forward thinker, risk-taker, and rainmaker in marketing," Emmy-award and Cannes Lions winner, David Beebe partners with brands, agencies, and the creative community to creatively and strategically develop premium story-driven branded content including films, documentaries, webisodes, short stories and more. Through speaking engagements, strategy workshops, and creative labs, Beebe inspires, educates brands, marketers, and organizations on where to start, how to transform their marketing from a cost center to a revenue center, build content marketing organizations, content studios, real time brand command centers, and branded publications. Get access at contentdecoded.com