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Learn how integrating simulations into sales training can enhance team engagement, strategic thinking, and overall performance, with real-world examples from seasoned professionals. Roundtable Speakers: Cam Tipping: President of IIBD, with extensive experience in developing and implementing sales training simulations. Rich Gooner: Professor of Marketing at the University of Georgia, renowned for his expertise in marketing strategy and sales management. Marta Gehring: Former Medtronic executive and experienced business development and marketing strategist in the biotech and medical devices sectors. Timings: 0:00 - Welcome 1:15 - Introductions 5:15 - What made you interested in simulations? 9:10 - How have you used sales simulations? Example from pharma, medical devices and academia 15:00 - Overview of the Sales Force Simulation for Pharmaceutical industry 32:25 - How did you navigate the implementation process for simulation-based training programs? 39:55 - The ROI on simulation-based training, some concrete examples. 46:01 - Question 1: Differences in optimal sales strategy between industries? 48:10 - Question 2: What is the impact of CRM Sales Analytics tools on strategy? 49:30 - Question 3: Use case for Simulation Training in Research Triangle in NC 52:35 - Question 4: How much CRM data do you need to be able to apply this approach to sales strategy? To learn more, visit www.hfxtraining.com