Ep: 57 | TECHNOLOGY OVER TASTE: THE NEW RESTAURANT SURVIVAL STRATEGY | Ft. Jenifer Kern, CMO at Qu скачать в хорошем качестве

Ep: 57 | TECHNOLOGY OVER TASTE: THE NEW RESTAURANT SURVIVAL STRATEGY | Ft. Jenifer Kern, CMO at Qu

🎙️ TECHNOLOGY OVER TASTE: THE NEW RESTAURANT SURVIVAL STRATEGY Stop obsessing over the secret sauce and start looking at your tech stack. In an industry where foot traffic is down and guest counts aren't doubling, the battle for survival is being won by brands that are more agile, more integrated, and more stable than the competition. Jennifer Kern, CMO of Qu, joins Caleb Clark to explain why the "best-tasting burger" doesn't matter if your ordering channel is broken, your data is disjointed, or your CMO is out the door in 14 months. It’s time to move beyond the LTO and start mastering the architecture of Unified Commerce. The Playbook: 💡 The "Taste" Trap: Why the next generation of restaurant winners will be defined by their tech agility rather than just their ingredients. 💡 The 14-Month CMO: Breaking the cycle of high turnover by giving marketing leaders a strategic seat at the tech and operations table. 💡 Unified Commerce vs. Legacy Chaos: How to build a modern foundation that unifies menus across all channels and eliminates the "tech debt" slowing you down. 💡 Stability is King: How "Edge Computing" keeps the doors open and payments processing even when the major clouds go dark. 💡 Maximizing the Check: Shifting focus from chasing new guests to maximizing the profitability and "single source of truth" for every transaction. 🕒 Timestamps: 08:06 – Why being a CMO requires a "little bit of crazy." 10:23 – The evolution of the CMO role from tech industries to restaurants. 13:22 – Why marketing leaders are getting left out of critical tech discussions. 23:44 – The argument for why "Technology over Taste" is the new reality. 27:16 – What "Unified Commerce" actually means in layman's terms. 30:58 – How to reduce tech debt and increase bottom-line profit. 38:51 – The noble heart of hospitality and serving others. Jenifer Kern LinkedIn Profile:   / jeniferkern   Company’s LinkedIn:   / qupos   Website: qubeyond.com Caleb Clark LinkedIn Profile:   / calebclark1   Hook + Ladder's LinkedIn:   / hldigital   Website: https: https://hnldigital.com/ Stay tuned to Caleb's LinkedIn for more content like this and new episode sneak peeks, and subscribe below so you don't miss an episode!