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After spending millions on Facebook and Instagram ads, I’ve learned that not all leads are created equal—and if you treat them that way, you're losing sales. In this video, I break down the 4 Lead Conversion Paths every advisor needs to know: Direct, Educational, Trust-Building, and Objection. I’ll show you exactly how to identify which path your lead is on and the sales strategy that’ll actually convert them. 0:00 - Intro 0:31 - The 4 Lead Conversion Paths Overview 1:04 - Why You Can’t Treat All Leads the Same 2:33 - Path 1: Direct Path – The Fastest to Convert 3:00 - Traits of High-Intent Direct Leads 6:28 - How Life Events Trigger Direct Path Leads 8:26 - Path 2: Educational Path – Nurturing the Curious 10:22 - Signs Your Lead Needs More Education 11:23 - Path 3: Trust-Building Path – Overcoming Past Burnout 13:16 - How to Build Trust and Win Skeptical Leads 14:15 - Path 4: Objection Path – Handling the Toughest Leads 15:45 - Strategies to Convert Objection-Heavy Leads 18:17 - Tailored Sales Approaches for Each Lead Type 21:51 - How to Handle Multi-Call Sales Journeys 23:20 - Building Trust Through Stories and Client Wins 24:19 - Overcoming Objections with Data & Empathy 26:17 - How to Identify a Lead’s Path Early 27:42 - Final Thoughts + Implementing This System in Your Practice Elevate your practice with D.A.M. Smart Targeting ➡️ https://social.eightdigitmedia.com/ge... ----- Hey there! I’m Chris Ross, founder of Eight Digit Media. I grew up in Mound Bayou, MS, learning the value of hard work in my dad’s auto shop. After moving to Dallas in '96 and navigating the ups and downs of entrepreneurship, I launched Eight Digit Media in 2016, knowing nothing about marketing. Through trial and error—and plenty of grit—I found my passion for helping financial advisors solve their marketing challenges. I’m still the same blue-collar guy who values honesty and hard work, and I’m here to help you grow your business. Let’s make some magic happen! Connect with me: https://eightdigitmedia.com/ / eightdigitmedia / chriseross