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This week, Rachel and Lynne are without a guest, as they share six small, actionable things they wish they'd done sooner in their respective freelance businesses, to become more visible, win better work, and run their businesses better. They discuss: • How investing in professional headshots boosted Rachel's confidence and credibility • How Lynne benefited from switching from a free Gmail address to a custom domain email • Why Rachel put practical systems in place using tools like templates, trackers, Moxie, and Trello • How Lynne found value in attending paid conferences and networking events to build relationships and create indirect opportunities • Why packaging her services (including creating a services guide) helped Rachel clarify offerings and pricing • And how regularly increasing rates – even in small increments – can keep up with rising costs while reinforcing value The professional photographer we mention is Simona Janek: https://simonajanek.com.au/ Find Lynne www.lynnetestoni.com (https://www.lynnetestoni.com) Find Rachel www.rachelsmith.com.au (https://www.rachelsmith.com.au) Rachel's List www.rachelslist.com.au (https://www.rachelslist.com.au) Thanks (as always) to our sponsors Rounded (www.rounded.com.au (https://www.rounded.com.au) ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au (mailto:hello@rachelslist.com.au) for the details. Episode edited by Marker Creative Co www.markercreative.co (https://www.markercreative.co)