Kate Bolton's Vision: A Unique Blend of Authenticity, Collaboration & Social Impact скачать в хорошем качестве

Kate Bolton's Vision: A Unique Blend of Authenticity, Collaboration & Social Impact

Kate's fresh approach to marketing isn't limited to personalizing responses. She's aiming to create a synergy between corporations and community organizations, all while championing an impressive cause - an African school for girls in STEM. 🎓🌍 She conjures a vision where tech companies, PR firms, law firms, and service providers, coalesce to support local initiatives. From schools to food kitchens, Kate's convinced that there's a marketing campaign within these shared stories of collaboration. Key moments 🔻 00:00 | Introduction 00:34 | Introduction to guest Kate Bolton, Founder of Comms for Good 01:22 | Learning Kate's preferred field outside marketing & communication 02:05 | Kate's mantra & memorable advice for her entrepreneurial journey 04:44 | Beginning of Comms for Good: the aha moment & motivations 07:46 | Authentic Relationships and Innovative Charity Events 09:01 | Turning Charitable Acts into Marketing Campaigns 10:03 | Addressing Skeptics of CSR in Business Strategy 12:00 | Navigating Non-profit Challenges with Comms for Good 14:11 | The Secret Sauce: Generosity Begets Generosity 15:00 | Kate discusses attracting like-minded clients with shared values 15:23 | On maintaining motivation and a generosity mindset 16:53 | Encouraging collaboration in startups for qualitative change 18:36 | The edge that startups have for fostering innovation 21:54 | Tips for entrepreneurs to make their vision and purpose stand out 22:18 | Kate Bolton emphasizes the importance of authentic company behavior 22:45 | The role of account-based marketing and its new potential 23:36 | Introducing the community project with African school and business collaboration 25:48 | Discussing the evolving nature and importance of corporate social responsibility 28:32 | Final words of advice: "Live by your values, let them shine within the organization"