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Product Mix Decisions

A company’s success often depends on the range of products it offers and how well it manages them. In this video, we dive into Product Mix Decisions, explaining how businesses decide what product lines to offer, how many items to include, and how to create the right variety to meet customer needs. You’ll learn about product width, length, depth, and consistency, and see how smart product mix decisions can boost sales, attract different market segments, and strengthen brand presence. With clear examples and practical insights, this video is perfect for marketing students, entrepreneurs, and professionals who want to understand how companies organize and optimize their product offerings for maximum impact.