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In Episode 5 of Live at Builder’s Millwork, host Shane Patton sits down with outside sales pro Shannon Tatge and inside sales expert Amy Ziegler to talk about one of the most important parts of the build process: customer selections. Every project is different, and so is every customer. In this episode, the team breaks down how they guide buyers through the showroom—from millwork and windows to color, style, and performance decisions—while balancing budget, timeline, and taste. 📌 In this episode we explore: ✨ How the selection journey begins (and why it’s different for every customer) ✨ Why starting with paint, stain, or cabinet decisions can set the tone ✨ How color and material choices impact both style and budget ✨ Navigating differing opinions (builder, designer, couple) with empathy and education ✨ Why the showroom is more than a sales floor—it’s an education center ✨ How Builder’s Millwork helps customers leave confident in their decisions Whether it’s settling on door style, matching millwork to flooring, or helping couples find middle ground, Shannon and Amy share real insights into making selections that customers feel proud of — long after construction is done. 📍 Builders Millwork & Window | Sioux Falls, SD #BuildersMillwork #SelectionProcess #ShowroomTour #CustomerExperience #DesignDecisions #ConstructionLife #LiveAtBuilders