How to Calculate Google Ads Budget (#1 Way to Find Your Daily Spend) скачать в хорошем качестве

How to Calculate Google Ads Budget (#1 Way to Find Your Daily Spend)

🔥Set your daily budget properly 👉https://www.skool.com/theconversioncl... In this video, I break down how to calculate a Google Ads budget so you know how much to spend per day based on your goal. We work backwards from the result you want, using CPC, expected conversion performance, and the number of clicks needed to hit target. If you already have a Google Ads campaign, I show the key metrics to check, such as Impression share, Search Lost IS (budget), and Search Lost IS (rank), so you can tell whether you’re limited by budget or ad rank. If you’re starting fresh, I show how to use Keyword Planner to estimate CPC for each keyword, then turn that into a realistic monthly and daily budget. You’ll also see why raising ad spend without fixing your bid, ad copy, and landing page can keep your CPA high. 🔗ChatGPT template mentioned: https://chatgpt.com/g/g-67eb57a3ad108... 💡Prompt used in the video (copy and edit) My goal is to get: 5 more sales per week The average cost per click is: $3 to $6 My current budget is: $10 per day My ticket price is: $2k on average My service/product is: law services My niche is: I’m a law firm My target locations are: Sydney My conversion rate is: unknown My search impressions is: unknown My search lost due to budget is: unknown My search lost due to ad rank is: unknown How much more do I need to spend? ⏩ Skip to Section 0:00 How to calculate Google Ads budget from your goal 0:26 Find the key metrics: impression share and lost IS (budget vs rank) 1:45 New campaign setup: use Keyword Planner to estimate CPC per keyword 2:30 Use the GPT prompt and screenshots to get a daily budget estimate 3:40 What to optimise first: budget, bid, ad copy, or landing page 📺More videos from The Conversion Clinic How Much Should I Spend on Google Ads Per Month? (3 Easy Steps):    • How Much Should I Spend on Google Ads Per ...   📚 Related resources How Much Do Google Ads Cost? 5 Simple Ways To Profitably Pay Less: https://josiahroche.co/blog/how-much-... ❓FAQs Q1. How do I calculate Google Ads budget for my goal? I work backwards from the result I want, estimate the clicks needed, then multiply by CPC to set my daily budget. Q2. What’s the #1 way to find my daily spend? I link daily spend to the maths, so goal, then conversions, then clicks, then cost per click, which keeps my Google Ads budget realistic. Q3. What if I don’t know my conversion rate? I start with a cautious estimate, track conversions properly, then optimise the ad budget once I’ve got real conversion rate data. Q4. Which metrics matter most for budgeting? I check impression share, Search Lost IS (budget), and Search Lost IS (rank) because those metrics show whether budget or ad rank is limiting results. Q5. How do I estimate CPC for a new ad campaign? I use Keyword Planner to find CPC ranges per keyword, take a sensible average, and use that to set a starter daily budget. Q6. Should I raise budget if I’m losing impression share to budget? I only increase ad spend when CPA is already acceptable, otherwise I optimise targeting and keywords first so I’m not scaling waste. Q7. What if I’m losing impression share due to rank? I improve ad copy, keyword intent, and landing page relevance first, then adjust bid if I still need more reach. Q8. Why doesn’t higher ad spend always mean more conversions? More ad spend usually just buys more clicks, so if the landing page and offer are weak the conversion rate stays low and CPA stays high. 📞 Need help getting your marketing off the ground? Book a call: https://josiahroche.co/book-meeting/ 👍 Subscribe to The Conversion Clinic:    / @theconversionclinic   🌐 Connect with me ☑ Website -- https://josiahroche.co/ ☑ LinkedIn --   / josiahroche   ☑ Instagram --   / josiahroche.co   ☑ Podcast -- https://open.spotify.com/show/2S4f67H... ☑ TikTok --   / jrrmarketing   #googleadscampaign #budget #lostIS #conversion #sharedbudget