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Tony Cook, Founder & CEO of Fudgelearn, shares his expert perspective on user adoption, digital learning, and how organisations can maximise the value of their Oracle investments in an era of rapid data growth and AI innovation. Tony explains why effective training and adoption strategies are essential for successful Oracle Cloud and SaaS transformation, bridging the gap between technology capability and real user outcomes. Tony also discusses how modern adoption techniques, including AI-driven learning tools and on-demand guidance, help teams stay current, productive, and confident as systems evolve. Whether you’re focused on change management, ERP optimisation, or building data-driven excellence, this interview highlights the human side of digital transformation and learning in the Oracle ecosystem. Recorded at the South African Oracle User Group (SAOUG) Conference – the Hello Africa flagship community event connecting Oracle customers, partners, and technology leaders across Africa.