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Start speaking a new language in 3 weeks with Babbel 🎉. Get up to 55% OFF your subscription ➡Here: https://bit.ly/SusannahFriesenMar26 In this video, we’re diving into the rise of Blind Date with a Book and why it’s become such a viral trend across TikTok, Etsy, and independent bookstores. We’ll look at the appeal of the mystery, the marketing behind it, and why people love the idea of letting fate choose their next read. is this a fun reading experience… or are readers getting scammed? #commentary #booktube #videoessay #deinfluencing #tiktok #tiktokreaction #blinddatewithabook CHAPTERS 0:00 - INTRO 2:00 - BLIND DATE WITH A BOOK ONE 3:52 - BLIND DATE WITH A BOOK TWO 7:51 - WHY DO BOOKSTORES LIKE BLIND DATE WITH A BOOK? 9:56 - SCAMMY SIGN NUMBER ONE | TIKTOK 14:02 - SCAMMY SIGN NUMBER TWO | TIKTOK 17:07 - SCAMMY SIGN NUMBER THREE | TIKTOK 19:41 - SCAMMY SIGN NUMBER FOUR | TIKTOK 22:03 - THE PROS TO THIS TREND 24:04 - ALTERNATIVES & CLOSING FOR PARTNERSHIPS susannahfriesen@wearebv.com Subscribe to my new bookish podcast with my two friends, Cass and Beth HERE: / @plottwistpleasepod APPLE PODCASTS: https://podcasts.apple.com/ca/podcast... SPOTIFY: https://open.spotify.com/show/4J3moqx... Don't forget to like and subscribe! _________________________________________________________________________ FAIR USE DISCLAIMER This video contains copyrighted material that has been used in a transformative manner for purposes of commentary, criticism, and educational analysis. Under Section 107 of the U.S. Copyright Act, fair use allowances are made for "fair use" purposes such as criticism, comment, news reporting, teaching, scholarship, and research. All materials used here are presented with respect to fair use principles. The content on this channel is meant to start conversations, offer perspective, and at times, share what I’ve learned through research and reflection. Everything I say here is my own opinion—I’m not speaking on behalf of any brands or sponsors I may work with. I do my best to be accurate, but I’m human, and I’m open to correction if I’ve missed something or gotten it wrong. That said, please don’t go after or harass anyone I talk about or react to. If you have thoughts or feedback, the comments are open—but let’s keep things respectful. Thanks for being here. Music by Anja Kotar - July (strings version) - https://thmatc.co/?l=E58045D6 Music by TossedOnion - Just Vibin' - https://thmatc.co/?l=9BA14409