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Your Google rankings don't transfer to AI search—and the SEO instincts telling you to optimize for AI engines are conditioning you to see patterns that don't exist. AI search engines don't rank pages. They generate responses by predicting tokens, then attach citations from a retrieval pool. The system is probabilistic, not hierarchical. There's no position to occupy, no stable ranking signals to target, and no optimization tricks that survive model updates. What worked for Google actively works against you here—keyword patterns, format hacks, and domain-centric thinking all erode the qualities AI search actually surfaces. Visibility in AI-generated answers depends on clarity, distinctiveness, and external consensus, not tactics aimed at models. This video walks through exactly how AI search operates, why gamification collapses, and how to build authority that lasts without gaming anything. READ THE FULL BLOG POST https://diannerobbinssocial.com/the-a... GET WEEKLY EMAIL INSIGHTS HERE: https://dianne-robbins-social.myflode... CHAPTER MARKERS 00:00 Intro 01:15 Why AI Search Feels Optimizable 03:43 How AI Search Actually Works 11:32 The Gamification Trap in Practice 16:38 The Ownership Illusion 20:58 What AI Search Actually Surfaces 25:27 What Erases Your Visibility 29:16 The Measurement Problem 32:18 Authority Patterns That Last DISCLAIMER Some links in this description are affiliate links. If you make a purchase, I may earn a small commission at no additional cost to you. I only recommend tools I personally use. Your support helps me continue exploring AI content questions. Thank you.