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In episode 5, Craig McDonald, our Chief Business Development Officer, talks about how merchants can use Pay by Bank with Trustly to ignite customer lifetime value (CLV) by injecting the savings they get from Pay by Bank into their loyalty program and incentives. Our #PaybyBank Masterclass is a 6-episode video series from the very people who invented Pay by Bank. Each episode explores different topics in the payments world where all roads lead back to smarter payments. Trustly is the global leader in Pay by Bank and #OpenBanking technology. Follow us on LinkedIn and https://us.trustly.com for insights and solutions to help your business realize more revenue. Follow: Craig McDonald: / craigrmac Trustly: / trustly -------------------------------------------------------------------------------------------------- Chapters: 00:11 Introduction to Pay by Bank Benefits 03:10 Incentives help merchants win customer adoption and loyalty 05:15 Consumer Data and Trust in Payment System 8:10 Fraud Prevention and Approval Rates -------------------------------------------------------------------------------------------------- Music Copyright Podcast Intro Beat Vladyslav Krotov