Interviewing the CEO of the Stoke Twins - Mario Joos скачать в хорошем качестве

Interviewing the CEO of the Stoke Twins - Mario Joos

Dillan interviews Mario Joos (‪@mariojoos‬). Mario is the CEO of the Stokes Twins and founder of Brightrock—a research and consulting company helping creators grow strategically. He previously worked on the MrBeast team and now helps creators scale through data, systems, and hiring. They discuss: the controversy around the Stokes Twins, how creators should think about copying versus inspiration, building a team to scale faster, how the YouTube algorithm actually works, outsourcing and hiring globally, the future of AI in content, and much more. Mario's links... Website: https://brightrock.com/index.html Twitter / X: https://x.com/MarioJooss YouTube:    / @mariojoos   ••• Follow Dillan on the interwebs... Twitter / X: https://x.com/dillanroytaylor Newsletter: https://grindstone.coach/newsletter Apply for Grindstone Coaching: https://www.grindstone.coach/ Music by myboy.scoochy:   / myboy.scoochy   ••• 0:00 intro 1:13 why Mario became CEO of the Stokes Twins 2:25 Stokes Twins controversy 12:23 how to survive controversy 15:31 growth, mistakes, and creator redemption 20:23 running 2 companies at once 24:26 10x is easier than 2x 32:06 advice for creators hiring for the first time 37:17 on paying less for overseas work 41:37 the "algorithm" explained 53:20 Mario's YouTube homepage 55:40 new rules for AI & YouTube monetization 1:00:12 music & sound effects 1:02:22 changing your niche 1:13:07 hooks 1:15:25 outros 1:18:00 stakes & storytelling 1:21:45 attention span 1:26:36 what's getting easier / harder? 1:29:28 Mario's hottest take 1:33:38 Mario's favorite creator 1:34:56 what he sacrifices 1:36:16 Mario's #1 piece of advice 1:38:23 bye bye bye